Why does your business need a website ?

Answer

Next to Email the biggest use of the internet for adults is Product and Service Information searches.

If your business is not online then you're at a disadvantage to your competitors that do have an internet presence. People regularly use the internet to do research about products or services before they go to buy them. If you have local competitors for services that have a website then you are already losing potential customers. If you sell a product then you probably have national or global competitors that you're losing sales to.

A website will promote your business 24/7.

Many times people spend time in the evening and weekends researching products and services. The internet allows for you customer to view information about you and your products or services when you business is not open. Evening and weekend research is not reserved for consumer products and services only, these days many business people work very late and on weekends.

The yellow pages ads can only fit so much information; you can fit a lot more information on the internet for a fraction of the cost. The yellow pages can be a good way to advertise your website.

Your website can save you Money

With a website, you can lower printing costs for letters and brochures. Just direct the potential customers to your website for more details about your product or service.

Your postage costs will be lower because you don't need to send as much information to customers.

Once your website is established and your customers are used to doing business with you in this manner then you can use email instead of the much more costly “snail mail” to communicate with them.

How many times have you had to explain where you're located and how to get there? You can save time and money by having frequently asked questions available for customers on your website. This way you and your staff have to spend less time explaining the same thing over and over to different customers.

Size doesn't matter

Whether you're a multi-million dollar company or a small business, using the internet, you can present your company just as good as or better than your competitors. The internet has been touted as a way to level the playing field for small business vs big business.


Other Advertising can be more effective with a website.

By putting your website on all of your advertisements, brochures, literature, and business cards, you can give your customers a way to learn more about your company and products. Potentially leading to business you may not have otherwise been able to obtain. It is much easier to go to a website to have questions answered than it is to call or visit your company. It allows your customers to “shop” at there convenience and with no pressure to buy.


It is much cheaper and easier to change your website advertising than it is to change brochures or other literature.

If you need to make price changes or other important changes to your advertising it can be done much quicker and cheaper on your website than any printed materials. This also would make any existing printed material obsolete.

Great tool for referrals

When a satisfied customer refers your company to a friend they can just send them to your website. This is a lot easier to remember than your business phone number or trying to find there copy of your literature or business card to hand them. Many people communicate by email these days so putting the link to your website in there referral email is as easy as typing www.yourbusiness.com.

Your competition already has a website

Chances are your competition has a website or is also thinking about it. Every day more and more businesses go online; eventually just about every business will be online.

You can increase credibility with potential customers