Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side and often at the top of the page) that are written by advertisers to be displayed when certain keyword phrases are searched on. Every time someone clicks one of these ads, they are sent to the advertiser’s website, and the advertiser is charged for that “click”, hence the pay per click or ppc advertising.

If it is correctly analyzed and administered then pay per click advertising can be a VERY profitable way to increase sales and leads.

		It’s fast – A benefit to ppc advertising is that it is a quick way to start driving qualified targeted traffic to your website. You can have a campaign up and running generating results in 30 minutes or less. Where getting naturally listed in the search engines can take weeks or months depending on the competition level.
		If you understand how to manage a pay per click campaign, you get very fast feedback to determine the return on your investment. You’ll know exactly how much money you’re spending and what sales have been made or leads have been generated. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never even know if anyone sees your ad!
		It tells you the money terms – Pay per click can quickly tell you what the money terms are! Then you’ll know exactly which keyword phrases you want to optimize your site for? You can test them quickly and easily with a pay per click campaign, and then apply what you learned to your search engine optimization efforts.

Pay per click advertising is an important part of every business owners’ Internet advertising campaign. Unfortunately, managing a pay per click campaign, even a small one, can be complex, it requires a very specialized knowledge. There are several problems you must be aware of and know how to overcome.

		You need to know Google’s rules and work within them – Google does not make it easy to advertise with them. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include:
		Keyword grouping Quality score Ad relevancy Click through rate management Bid pricing And many more…
		Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign.
		Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only ½ the visitors to your site than you should be.
		Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
		Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.

Our services are designed to help you manage your pay per click campaign. Check out or strategy on how to dominate your market to see what we can do to boost your profits!