How to Dominate Your Market

		Really understand what your customer is searching for. What is the dialogue they are having with the search engines? Most of the time customers are researching or looking to solve a problem. If you understand what it is they are looking to solve then you can give them a customized solution to it.
		Determine how you will be tracking conversions. This is easy if you are selling a product, because you convert when you make a sale. But if you are a real estate agent then you will be tracking leads. You will need to assign a dollars value to each lead. You’ll need to do this so can understand to value and cost of a lead which will help in determining how much advertising money to spend for each lead.
		Develop a series of autoresponders and set them up. These will be news letters or other forms of information that you will be sending to your customers or prospects to keep in touch with them. It is important that these automatic emails provide them with value, it also keeps your business name fresh in their minds.
		Do the keyword research
		Brainstorm the core ones with a diverse group “spy” on your competitions’ using tools use other tools to expand the core list
		Group keywords by the conversation type (what is the potential customer looking for?)
		Say you are a real estate agent, your potential customers will be having different conversations with Google is say they are looking to relocate as apposed to looking to sell their existing home in your area.
		Build landing pages on your site for each conversation type
		Using the real estate example you would want to build two different landing pages, one for customers looking for real estate in your area and one for selling a home, you will want to highlight the different value propositions you’re bring to the table to solve their specific problem.
		Set up your own blog
		Set up your adwords campaign using the keywords, groupings and landing pages
		Monitor and test…EVERY DAY
		Split test ads every day Adjust bids every day Get rid of non-performing keywords every day
		As soon as a great “money term” is found start the search engine optimization process for that term
		Market 2-3 articles per week (or even more) Make blog postings on your blog and others’ Answer posts on forums and yahoo answers
		Move great “money terms” to Yahoo and MSN pay per click advertising engines
		Rinse and repeat this process every 90 days!

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…you won’t be the one with the knife!