Really understand what your customer is searching for. What is the dialogue they are having with the search engines? Most of the time customers are researching or looking to solve a problem. If you understand what it is they are looking to solve then you can give them a customized solution to it.
		Determine how you will be tracking conversions. This is easy if you are selling a product, because you convert when you make a sale. But if you are a real estate agent then you will be tracking leads. You will need to assign a dollars value to each lead. You’ll need to do this so can understand to value and cost of a lead which will help in determining how much advertising money to spend for each lead.
		Develop a series of autoresponders and set them up. These will be news letters or other forms of information that you will be sending to your customers or prospects to keep in touch with them. It is important that these automatic emails provide them with value, it also keeps your business name fresh in their minds.
		Do the keyword research
		Brainstorm the core ones with a diverse group “spy” on your competitions’ using tools use other tools to expand the core list
		Group keywords by the conversation type (what is the potential customer looking for?)
		Say you are a real estate agent, your potential customers will be having different conversations with Google is say they are looking to relocate as apposed to looking to sell their existing home in your area.
		Build landing pages on your site for each conversation type
		Using the real estate example you would want to build two different landing pages, one for customers looking for real estate in your area and one for selling a home, you will want to highlight the different value propositions you’re bring to the table to solve their specific problem.
		Set up your own blog
		Set up your adwords campaign using the keywords, groupings and landing pages
		Monitor and test…EVERY DAY
		Split test ads every day Adjust bids every day Get rid of non-performing keywords every day
		As soon as a great “money term” is found start the search engine optimization process for that term
		Market 2-3 articles per week (or even more) Make blog postings on your blog and others’ Answer posts on forums and yahoo answers
		Move great “money terms” to Yahoo and MSN pay per click advertising engines
		Rinse and repeat this process every 90 days!

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…you won’t be the one with the knife!

Pay per click advertising consists of ads (when you do a Google search, they show up on the right hand side and often at the top of the page) that are written by advertisers to be displayed when certain keyword phrases are searched on. Every time someone clicks one of these ads, they are sent to the advertiser’s website, and the advertiser is charged for that “click”, hence the pay per click or ppc advertising.

If it is correctly analyzed and administered then pay per click advertising can be a VERY profitable way to increase sales and leads.

		It’s fast – A benefit to ppc advertising is that it is a quick way to start driving qualified targeted traffic to your website. You can have a campaign up and running generating results in 30 minutes or less. Where getting naturally listed in the search engines can take weeks or months depending on the competition level.
		If you understand how to manage a pay per click campaign, you get very fast feedback to determine the return on your investment. You’ll know exactly how much money you’re spending and what sales have been made or leads have been generated. If you think about advertising in the Yellow pages, it’s the exact opposite…with the Yellow pages, you never even know if anyone sees your ad!
		It tells you the money terms – Pay per click can quickly tell you what the money terms are! Then you’ll know exactly which keyword phrases you want to optimize your site for? You can test them quickly and easily with a pay per click campaign, and then apply what you learned to your search engine optimization efforts.

Pay per click advertising is an important part of every business owners’ Internet advertising campaign. Unfortunately, managing a pay per click campaign, even a small one, can be complex, it requires a very specialized knowledge. There are several problems you must be aware of and know how to overcome.

		You need to know Google’s rules and work within them – Google does not make it easy to advertise with them. There are lots of unwritten rules for how Google likes campaigns to be set up and run. These rules have a direct impact on how much you’ll pay for the advertising. If not respected and understood, many campaigns are doomed to be unprofitable. These rules include:
		Keyword grouping Quality score Ad relevancy Click through rate management Bid pricing And many more…
		Keyword research – I guarantee that if you’re already using adwords, you’re leaving out important keywords in your campaign.
		Ad testing – If you’re not split testing (comparing a control to a candidate, or a different ad to see which is better), you’re most likely getting only ½ the visitors to your site than you should be.
		Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
		Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.

Our services are designed to help you manage your pay per click campaign. Check out or strategy on how to dominate your market to see what we can do to boost your profits!

Internet marketing is essentially marketing goods or services over the internet. It’s goal is to makes sales or capture leads from potential customers.

It has traditionally meant trying to get your website ranking in Google and other search engines so it ranks towards the top when a potential customer types in a “keyword phrase”. This process is a big mystery to many people and it really isn’t for those with short attention spans or those that lose interest easily.

In order to get your website, recognized and ranked by Google you need to spend time every single week creating content and building links. The new web2.0 and social media sites are very popular with the search engines so utilizing these sites in your campaign is crucial to its success.

Internet marketing has grown to include pay per click advertising. These are ads that are on the right hand side and often the top of the page when you do a Google search. They are labeled “Sponsored Links”. These ads are displayed when specific keyword phrases are searched on. Every time a person clicks on one of these ads they are directed to the advertiser’s website and the advertiser is charged for that “click”, hence the name Pay Per Click or PPC advertising.  This is how Google is making billions every year.

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Search engine optimization is a the term that is used to describe the efforts required to achieve high rankings in Google and the other search engines.  Websites are optimized for specific keyword phrases that someone (customers) would use to find your information, products or services on the internet.

The benefits to successful search engine optimization are huge, because you will get lots of FREE traffic to your website.  Achieving this is conceptually simple, just be better at it than your competition is.  Of course the key to hitting it big in the stock market is simple to, just buy low and sell high!  That’s it!  But the reality of the matter is that getting top rankings in Google and the other search engines is not necessarily easy.  It isn’t like Google opens up their ranking algorithm for ANYONE to see.  So there is know exact science to search engine optimization and anyone who tells you they know exactly how Google’s rankings work is full of …… beans!   Now that being said, there are proven methods and techniques that, when used correctly, will get you to the top of search engines. The amount of effort needed is of course dependent on the amount of competition.  We believe in being transparent about our methods and we will show you what we do and if you’d like, explain to you why what we do WORKS.

Everyone loves successful search engine optimization, because you can get lots of traffic…and…it’s free! The problem is, that no one really knows how Google decides where to rank your site and when it will show up. Any expert that tells you that they know exactly how Google’s ranking works and/or guarantees that you’ll get into the top spots (for a fee, of course), is being less than truthful. Even so, there are proven techniques that you can employ to get your site into the top of the listings. We believe in being very transparent about what we’re doing and why we’re doing it, so we’ll show you exactly what we’re doing, and why it helps to skyrocket you right to the top!

Most businesses have a difficult time when it comes to search engine optimization:

		A lot of the websites on the internet are next to invisible because Google doesn’t even know that they exist.
		Some websites that Google knows about don’t even show up in the search engine listings or if they do show up it is only for the business name or some other unimportant keyword phrase.
		If a businesses website does show up in Google it is often for keywords that are not important and not at all what the business owner wants to found under. So step one in the search engine process is understanding what keyword phrases you should rank for if you want to get a good return on investment on your website.
		Search Engine Optimization takes a commitment – It is a journey not a destination!

Contact us for more information so you can get started today.

Search engine optimization, search engine marketing, pay per click advertising, social network marketing, email marketing; need help getting your businesses internet marketing plan setup and generating RESULTS? Majestek Solutions, LLC can help. We can generate quality, targeted traffic to your website and help you to track results. Without understanding the ROI you’re getting with your website it’s hard to justify spending the money.

Need a website? We build them too!

The internet is continually changing and growing and so is Google, the 800lb Gorilla that is the gate keeper to internet traffic. Google receives about 65 percent of all searches, with Yahoo and Bing spliting about 30 percent and all others remaining have collectively about 5 percent. So it is obvious who we need to impress!!

When you look at the way the world is changing today it is obvious that the internet may be the most important place to spend your advertising dollars.  News papers, magazines and yes yellow pages are all becoming a thing of the past. The reality of it is you need your business to rank high in Google or you’ll be losing business to your competition.

Email or call us and we’ll be happy to discuss your needs and find the best solution for you.

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Majestek Solutions, LLC is a complete internet marketing company. The company owner is Chris Cook who has been working in the computer industry since 1989 and started playing around with the internet in the early to mid 1990’s when there was just a Unix command line interface. His primary focus was computer programming and application design. In 1998 Majestek Solutions was conceived (under the name Choice Solutions) in 2004 the name was changed to Majestek Solutions because of other companies in other states using the same name.

Along with the name change in 2004 came a new direction for Majestek Solutions, focusing on the internet. Over the last 8 years we have been developing websites for customers and ourselves. We have now over 20 of our own websites many in very competitive markets that are generating revenue for us. It is this expertise that we feel can really help our local customers, because if we can get top rankings in Google for globally competitive terms we can do if for the local small business.

This brings us to 2010…our focus is now going to be taking our small business customers to the top of Google for the RIGHT keyword phrases and a POSITIVE bottom line!.