Lack of speed kills website sales conversions. If your website loads slow there is a very large chance that most visitors may not even see the whole first page. In the current business world, where we need to do more with less time and resources, people just don't have the luxury of waiting around. This is why you need to make sure your website loads lightning fast, not just faster than paint dries. There are several things you can do make sure that your web pages load quick:

• Reduce the number of graphics on your WebPages. Generally the purpose of a webpage is to provide information. If an image doesn't improve the information or message then avoid using it. Studies have shown that a third of users will leave a website that doesn't load in 10 seconds or less.
• Reduce the size of the graphics on your WebPages. Graphics need to be optimized to the lowest quality that is still acceptable. Generally you don't need an image to be 1.7 million colors to get the necessary benefits of the image in the design. Also make sure that the sizing of an image is done while optimizing it. You don't want to use and image that is an 8 x 10 sized image when all you need is a 3 x 5 on the site.
• Specify dimensions of images. When the browsers knows the exact size of an image it will load a place holder for that image and continue to download and display the text before the image is downloaded.
• If your website doesn't need Flash and Multimedia then don't use it. If the use of flash or multimedia doesn't greatly enhance the purpose of your website then don't use it. If you feel it is necessary then determine if it would make sense to place a link to it and description on the page so the user is aware of what they are clicking on and why it may take more time to load.
• Design using multiple tables rather that one. When you design a page based on one table then the whole page can't load until the table loads. If you design the page with a header table, body table and footer table then each table will display in the browser as it loads. This way information is available to the reader as its elements are downloaded.
• Try to keep the design as simple as possible. When you have a simple clean design the WebPage will load much faster. Nice simple html navigation will load faster than javascript or flash. Use text instead of graphics when possible, text loads fast.
• Try to keep the amount of information on each page under 2 or 3 screens of information. If your WebPage is getting longer than 2 pages of scrolling you may want to consider breaking the page up into multiple pages. Then rather than one slower loading pages you have 2 quick loading pages.

To get the best return on investment from your website you need to convert browsers into buyers. To convert them you need them to view your website, not get frustrated and leave because it loads slowly.

Chris Cook is the Owner of Majestek Solutions LLC A Web Design and Development Company for more information regarding internet marketing and website development go to: http://www.majestek.com

 

Call today: 262-896-0693 - Majestek Solutions, a Web Design Company.